| 000 | 00463nam a22001457a 4500 | ||
|---|---|---|---|
| 020 | _a9788126508587 | ||
| 041 | _aEng | ||
| 082 | _a658.802 KOT | ||
| 100 | _aKOTLER PHILIP | ||
| 245 |
_aLateral marketing : new techniques for finding breakthrough ideas _cPhilip Kotler |
||
| 260 |
_aNEW DEHLI _bWiley india Pvt.Ltd. _c2003 |
||
| 300 |
_a206 p _c 24 cm |
||
| 500 | _aincludes index | ||
| 650 |
_aMarketing -- Management. _aMarketing -- Gestion. _aProductontwikkeling. |
||
| 999 |
_c460531 _d460466 |
||