| 000 | 00556nam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 150829b xxu||||| |||| 00| 0 eng d | ||
| 041 | _aeng | ||
| 082 | _a658.827 ALU | ||
| 100 | _aAluregowda | ||
| 245 | 1 | 0 | _aBrand equity in marketing consumer durables : a study of selected household appliances |
| 300 | _axiii, 261 p. : ill. ; 32 cm. | ||
| 502 |
_bPh.D _cUniversity of Mysore, Department of Studies in Business Administration. _d2014. |
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| 653 | _aBrand equity | ||
| 700 |
_aManjunath, S. J. _eguide |
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| 856 | _uhttp://hdl.handle.net/10603/72104 | ||
| 999 |
_c457147 _d457082 |
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