| 000 | 00640nam a22002057a 4500 | ||
|---|---|---|---|
| 020 | _a9780070581593 | ||
| 041 | _aeng | ||
| 082 | _a658.827 SEN | ||
| 100 | _aSengupta, Subroto | ||
| 245 | 1 | 0 |
_aBrand positioning : _bstrategies for competitive advantage / _cSubroto Sengupta |
| 250 | _a2nd Ed. | ||
| 260 |
_c2010. _bTata McGraw Hill Education Private Limited, _aNew Delhi : |
||
| 300 |
_a297 p. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | _aProduct management -- India. | ||
| 650 | _aMarketing -- India. | ||
| 650 | _aAdvertising -- Brand name products. | ||
| 650 | _aProduct management | ||
| 650 | _aMarketing. | ||
| 999 |
_c448485 _d448420 |
||