000 00547nam a22001697a 4500
020 _a0130145491
041 _aeng
082 _a620.8 WEL
100 _aWells, William,
245 1 0 _aAdvertising :
_bprinciples & practice
_cWilliam Wells, John Burnett, and Sandra Moriarty.
260 _aEnglewood Cliffs, New Jersey :
_bPrentice Hall,
_c1989.
300 _axxxix, 614 p. :
_bill. (some col.) ;
_e29 cm.
500 _aIncludes index.
650 _aAdvertising.
653 _aPublicité.
700 _a Moriarty, Sandra E.
_aBurnett, John,
999 _c440246
_d440181