| 000 | 01395nam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | 9780415776936 | ||
| 003 | FlBoTFG | ||
| 005 | 20130503120556.0 | ||
| 008 | 090709s2010 nyua b 001 0 eng | ||
| 010 | _a 2009026702 | ||
| 020 | _a9780415776936 (hardback : alk. paper) | ||
| 020 | _a0415776937 (hardback) | ||
| 040 |
_aDLC _cDLC _dFlBoTFG |
||
| 050 | 0 | 0 |
_aHD69.B7 _bT693 2010 |
| 092 |
_a658.827 _bT763 |
||
| 245 | 0 | 0 |
_aTrademarks, brands and competitiveness / _cedited by Teresa da Silva Lopes and Paul Duguid. |
| 260 |
_aNew York : _bRoutledge, _c2010. |
||
| 300 |
_axv, 248 p. : _bill. ; _c[ca. 23-29] cm. |
||
| 490 | 1 |
_aRoutledge international studies in business history ; _v19 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _apt. I. Trademarks and national competitiveness -- pt. II. Trademarks and the law -- pt. III. Building brands. | |
| 530 | _aAlso available as an electronic resource. | ||
| 650 | 0 |
_aBrand name products _xHistory. |
|
| 650 | 0 |
_aTrademarks _xHistory. |
|
| 650 | 0 |
_aCommerce _xHistory. |
|
| 650 | 0 | _aCompetition. | |
| 700 | 1 |
_aLopes, Teresa da Silva, _d1968- |
|
| 700 | 1 |
_aDuguid, Paul, _d1954- |
|
| 830 | 0 |
_aRoutledge international studies in business history ; _v19. |
|
| 856 | 4 | 0 |
_uhttp://www.tandfebooks.com/isbn/9780415776936 _zClick here to view |
| 945 | _a001 and 003 modified with TFG record number on 2010/11/02 | ||
| 999 |
_c406942 _d406877 |
||