000			01946cam a2200361 a 4500
001			9780789001412
003			FlBoTFG
005			20130503120458.0
008			080703s2009 nyua b 001 0 eng
010			_a 2008027809
020			_a9780789001412
020			_a0789001411
040			_aDLC _cDLC _dYDX _dYDXCP _dBWX _dUKM _dDLC _dFlBoTFG
043			_af-nr--- _afb-----
050		4	_aHF5813.N55 _bA46 2009
092			_a658.8009669 _bA455
100	1		_aAlozie, Emmanuel C.
245	1	0	_aMarketing in developing countries : _bNigerian advertising in a global and technological economy / _cEmmanuel C. Alozie.
260			_aNew York : _bRoutledge, _c2009.
300			_axii, 132 p. : _bill. ; _c24 cm.
490	1		_aRoutledge studies in international business and the world economy ; _v47
504			_aIncludes bibliographical references (p. [113]-126) and index.
505	0		_aRole of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications.
530			_aAlso available as an electronic resource.
650		0	_aAdvertising _zNigeria.
650		0	_aMass media _zNigeria.
650		0	_aMarketing _zNigeria.
650		0	_aAdvertising _zAfrica, Sub-Saharan.
650		0	_aMarketing _zAfrica, Sub-Saharan.
830		0	_aRoutledge studies in international business and the world economy ; _v47.
856	4	0	_uhttp://www.tandfebooks.com/isbn/9780789001412 _zClick here to view
945			_a001 and 003 modified with TFG record number on 2011/01/19
999			_c405329 _d405264