| 000 | 00592nam a22002057a 4500 | ||
|---|---|---|---|
| 020 | _a9788131759394 | ||
| 041 | _aeng | ||
| 082 | 0 | _a658.8 LOV W | |
| 100 | 1 | _aLovelock Christopher | |
| 245 | 1 | 0 |
_aServices marketing; _bpeople technology strategy _cChristopher Lovelock |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bPearson education, _c2011. |
||
| 300 |
_axxi, 683 p. ; _c24 cm. |
||
| 500 | _aIncludes Index and glossary. | ||
| 653 | _aCustomer services | ||
| 653 | _aService industrie | ||
| 653 | _aRelationship marketing | ||
| 700 | 1 | _aWirtz Jochen | |
| 700 | 1 | _aChatterjee jayanta | |
| 999 |
_c404049 _d403984 |
||