000 | 00638 a2200181 4500 | ||
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020 | _a9788132105176 | ||
041 | _aeng | ||
082 | 0 | _a658.80092 MAL U.6 | |
100 | 1 | _aMalhotra, Naresh K. | |
245 | 1 | 0 |
_aLegends in marketing Naresh K. Malhotra _cNaresh K. Malhotra ; edited by Francis M. Ulgado |
260 |
_c2011. _bSAGE Publications India Pvt Ltd, _aNew Delhi : |
||
300 |
_a6 v. ( xxxviii, 385 p. ) ; _c24 cm. |
||
505 | _aVol.6 : International and cross-cultural marketing. | ||
650 | 4 | _aMarketing research | |
650 | 4 | _aMarketing | |
700 | 1 |
_aUlgado, Francis M. _eeditor |
|
700 | 1 |
_aSheth, Jagdish N. _eSeries editor |
|
999 |
_c401662 _d401597 |