000 00638 a2200181 4500
020 _a9788132105176
041 _aeng
082 0 _a658.80092 MAL U.6
100 1 _aMalhotra, Naresh K.
245 1 0 _aLegends in marketing Naresh K. Malhotra
_cNaresh K. Malhotra ; edited by Francis M. Ulgado
260 _c2011.
_bSAGE Publications India Pvt Ltd,
_aNew Delhi :
300 _a6 v. ( xxxviii, 385 p. ) ;
_c24 cm.
505 _aVol.6 : International and cross-cultural marketing.
650 4 _aMarketing research
650 4 _aMarketing
700 1 _aUlgado, Francis M.
_eeditor
700 1 _aSheth, Jagdish N.
_eSeries editor
999 _c401662
_d401597