| 000 | 00402nam a22001457a 4500 | ||
|---|---|---|---|
| 041 | _aeng | ||
| 082 | 0 | _a658.81 KAR | |
| 100 | 1 | _aKarunakaran K | |
| 245 | 1 | 0 |
_aMarketing management; _btext and cases in indian context |
| 260 |
_aMumbai : _bHimalaya Publishing House, _c2008. |
||
| 300 |
_a427 p. ; _c24 cm. |
||
| 500 | _aIncludes Bibliography. | ||
| 653 | _aMarket segmentation | ||
| 653 | _aConsumerism | ||
| 999 |
_c399829 _d399764 |
||