000 | 00441nam a22001697a 4500 | ||
---|---|---|---|
020 | _a978020636170 | ||
041 | _aeng | ||
082 | 0 | _a658.802 NAG | |
100 | 1 | _aNag A. | |
245 | 1 | 0 |
_aStrategic marketing _cA.Nag |
250 | _a2nd ed. | ||
260 |
_aNew Delhi : _bMacmillan Publishers India Ltd, _c2002. |
||
300 |
_axxi, 374 p. ; _c22 cm. |
||
500 | _aIncludes Index. | ||
653 | _afour strategy implications | ||
653 | _asimulation strategy | ||
999 |
_c397870 _d397806 |