000 00441nam a22001697a 4500
020 _a978020636170
041 _aeng
082 0 _a658.802 NAG
100 1 _aNag A.
245 1 0 _aStrategic marketing
_cA.Nag
250 _a2nd ed.
260 _aNew Delhi :
_bMacmillan Publishers India Ltd,
_c2002.
300 _axxi, 374 p. ;
_c22 cm.
500 _aIncludes Index.
653 _afour strategy implications
653 _asimulation strategy
999 _c397870
_d397806