000 00562nam a22001817a 4500
005 20121121121532.0
008 121121b xxu||||| |||| 00| 0 eng d
020 _a9781578518043
041 _aeng
082 0 0 _a658.8 HAR
245 1 0 _aHarvard business review on marketing.
_cHarvard Business School Press
260 _aBoston :
_bHarvard Business School Press,
_c2001.
300 _avii, 182 p. :
_bill. ;
_c21 cm.
440 4 _aThe Harvard business review paperback series
650 4 _aMarketing.
650 4 _aMarketing
650 0 4 _aBranding (Marketing)
999 _c379324
_d379260