000			00478nam a22001577a 4500
020			_a9788070659216
041			_aeng
082	0		_a658.827 NAD
100	1		_aNadeau, Raymond A.
245	1	0	_aLiving brands : collaboration + innovation = customer fascination
260			_aNew Delhi : _bTata McGraw-hill, _c2007.
300			_axxx, 302 p. : _b ill. ; _c24 cm.
500			_aIncludes index .
650		4	_aAdvertising--Brand name products.
653			_aBrand name products.
999			_c375772 _d375708