| 000 | 00537nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | _a9788120327993 | ||
| 041 | _aeng | ||
| 082 | 0 | _a658.8KOT K | |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing management _cPhilip Kotler; Kevin Lane Keller |
| 250 | _a12th ed, | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c 2005. |
||
| 300 |
_axxxix, 729 s. : _bill., portr. _c24 cm. |
||
| 500 | _aIncludes index . | ||
| 650 | 4 | _aMarketing -- Management. | |
| 653 | _amarkedsføring. | ||
| 700 | 1 | _aKeller, Kevin Lane, | |
| 999 |
_c371652 _d371588 |
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