| 000 | 00475nam a22001337a 4500 | ||
|---|---|---|---|
| 100 | 1 | _aLight, Larry | |
| 245 | _aSix rules for brand revitalization : learn how companies like McDonald's can re-energize their brands | ||
| 260 |
_aNew Delhi : _bPushpa Print Service, _c2009. |
||
| 300 |
_axvi, 218 p. ;' _c24 cm. |
||
| 650 | 4 | _a Brand name products--Management | |
| 650 | 4 | _a Product life cycle | |
| 650 | 4 | _a McDonald's Corporation | |
| 700 | 1 |
_a Kiddon, Joan _ejoint author |
|
| 999 |
_c360309 _d360245 |
||