000 00523 a2200169 4500
020 _a9788177225204
041 _aeng
082 0 _a658.8 PRI F
100 1 _aPride, William M.
_9329216
245 _aMarketing : concepts and strategies
_c William M. Pride and O. C. Ferrell
260 _bBiztantra,
_c2005.
_aNew Delhi :
300 _axxxi, 820p.;
_c25 cm.
650 4 _aStrategic marketing
_9329217
653 _aStrategic planning
653 _aInternatioanl envolvement
700 1 _aFerrell, O. C.
_9329218
999 _c344358
_d344294