| 000 | 00629 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a9780070083257 | ||
| 041 | _aeng | ||
| 082 | 0 | _a658.8005 HAV | |
| 100 | 1 |
_aHavaldar, Krishna K. _9331077 |
|
| 245 | 1 | 0 |
_aBusiness marketing : text and cases _cKrishna K. Havaldar |
| 250 | _a3rd ed. | ||
| 260 |
_bTata McGraw Hill Education Private Limited, _c2010. _aNew Delhi : |
||
| 300 |
_axxxi, 536 p. ; _c24 cm. |
||
| 500 | _aIncludes subject, author index and bibliographical reference. | ||
| 653 | _aProduct--Brand strategy | ||
| 653 | _aBusiness marketing communication | ||
| 653 | _aInternational business marketing | ||
| 999 |
_c343674 _d343610 |
||