| 000 | 00503nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a0452262380 | ||
| 041 | _aeng | ||
| 082 | 0 | _a658.8 | |
| 100 | 1 |
_aRapp, Stan _9116975 |
|
| 245 | 1 | 0 |
_aMaxiMarketing : _bthe new direction in advertising, promotion, and marketing strategy _cStan Rapp, Tom Collins |
| 260 |
_aNew York : _bMcGraw-Hill Inc, _c1988. |
||
| 300 |
_axiii, 278p. ; _c20 cm. |
||
| 653 | _aAdvertising | ||
| 653 | _aSales promotion | ||
| 653 | _aMarketing | ||
| 700 | 1 |
_aCollins, Tom _9116976 |
|
| 999 |
_c277543 _d277479 |
||