000 00612nam a22001937a 4500
020 _a8170407419
041 _aeng
082 0 _a659
100 1 _aChunawalla, S. A.
_9116702
245 1 0 _aAdvertising theory and practice
_cS. A. Chunawalla, K. J. Kumar, K. C. Sethia, G. V. Subramanian, V. G. Suchak
260 _aMumbai :
_bHimalaya Publishing House,
_c1993.
300 _aviii, 421p. ;
_c20 cm.
653 _aAdvertising
653 _aBusiness policy
700 1 _aKumar, K. J.
_9116703
700 1 _aSethia, K. C.
_9116704
700 1 _aSubramanian, G. V.
_9116705
700 1 _aSuchak, V. G.
_9116706
999 _c277477
_d277413