| 000 | 00554nam a22001457a 4500 | ||
|---|---|---|---|
| 082 | 0 | _a659.1 | |
| 100 | 1 |
_aSengupta, Subroto _9104798 |
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| 245 | 1 | 0 |
_aBrand positioning : _bstrategies for competitive advantage _cSubroto Sengupta |
| 260 |
_aNew Delhi : _bTata McGraw-Hill Book Publishing Company Limited, _c1990. |
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| 300 |
_axix, 299p. ill. ; _c22 cm. |
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| 650 | 4 |
_aOther activeties, processes, techniques _9104799 |
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| 650 | 4 |
_aAdvertising _9104800 |
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| 653 | _aOf what stuff is it made? | ||
| 653 | _aPositioning is rooted in product features - or is its? | ||
| 999 |
_c273742 _d273678 |
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