000 00612 a2200157 4500
020 _a8173918651
082 0 _a301.16
100 1 _aGandhi, Ved Prakash
_9204280
245 1 0 _aPrinciples and practices of mass communication :
_ba theoretical perspective
_cVed Prakash Gandhi
260 _aNew Delhi :
_bKanishka Publishers, Distributors,
_c2007.
300 _aviii, 316p. ill. ;
_c23 cm.
650 4 _aSociology
_9204281
650 4 _aMass communication processes
_9204282
653 _aMass communication and information flow : an introductory overview
653 _aMass communication : nature, evolution and scope
999 _c264156
_d264092