| 000 | 01552cam a22002414a 4500 | ||
|---|---|---|---|
| 001 | 14361575 | ||
| 005 | 20111221154708.0 | ||
| 008 | 060502s2007 maua b 001 0 eng | ||
| 010 | _a 2006014467 | ||
| 020 | _a007312821X (alk. paper) | ||
| 020 | _a9780073128214 (alk. paper) | ||
| 041 | _aeng | ||
| 082 | 0 | 0 | _a796.0698 FUL |
| 100 | 1 |
_aFullerton, Sam. _953006 |
|
| 245 | 1 | 0 |
_aSports marketing / _cSam Fullerton. |
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2007. |
||
| 300 |
_axvi, 480 p. : _bill. ; _c27 cm. |
||
| 505 | 0 | _aIntroduction to sports marketing -- Marketing through sports -- Introduction to sponsorship -- Sponsorship objectives and components -- The sponsorship commitment: resources and duration -- Ambush marketing -- Leveraging -- Developing and selling the sponsorship proposal -- Pre-event evaluation -- Postevent evaluation -- Sponsorship foundation and failure -- Endorsements -- Venue naming rights -- Licensing -- Segmentation of the sports market -- Product decisions in sports marketing -- Distribution decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy for the marketing of sports products -- Relationship marketing in the business of sports -- The role of the technology in sports marketing -- Controversial issues in sports marketing. | |
| 650 | 0 |
_aSports _953007 |
|
| 650 | 0 |
_aSports--Marketing _953008 |
|
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0643/2006014467-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0643/2006014467-t.html |
| 999 |
_c250905 _d250841 |
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