000 | 00460 a2200157 4500 | ||
---|---|---|---|
020 | _a8170999871 | ||
041 | _aeng | ||
082 | 0 | 4 | _a659.2 GUP |
100 | 1 |
_aGupta, Deepak _950626 |
|
245 | 1 | 0 |
_aHandbook of advertising, media and public relations _cDeepak Gupta |
260 |
_aNew Delhi, India : _b Mittal Publications, _c 2005. |
||
300 |
_ax, 674 p. ; _c23 cm. |
||
650 | 1 | 7 |
_aAdvertising _950627 |
650 | 1 | 7 |
_aMass media _950628 |
650 | 1 | 7 |
_aPublic relations _950629 |
999 |
_c250256 _d250192 |