000 00460 a2200157 4500
020 _a8170999871
041 _aeng
082 0 4 _a659.2 GUP
100 1 _aGupta, Deepak
_950626
245 1 0 _aHandbook of advertising, media and public relations
_cDeepak Gupta
260 _aNew Delhi, India :
_b Mittal Publications,
_c 2005.
300 _ax, 674 p. ;
_c23 cm.
650 1 7 _aAdvertising
_950627
650 1 7 _aMass media
_950628
650 1 7 _aPublic relations
_950629
999 _c250256
_d250192