| 000 | 00559nam a22001817a 4500 | ||
|---|---|---|---|
| 001 | CATREF063907 | ||
| 008 | 121026b xxu||||| |||| 00| 0 eng d | ||
| 041 | _aeng | ||
| 082 | 0 | _a658.8 MCN H 1 | |
| 100 | 1 | _aMcNair, Malcolm P. | |
| 245 | 1 | 0 |
_aReadings in marketing / _cMalcolm P. McNair, Harry L. Hansen |
| 260 |
_aNew York : _bMcGraw-Hill Book Company, Inc., _c1956. |
||
| 300 |
_axi, 559 p. ; _c25 cm. |
||
| 440 | _aHarvard Business School case books. | ||
| 650 | 4 | _aMarketing management | |
| 650 | 4 | _aMarketing. | |
| 700 | 1 | _aHansen, Harry L. | |
| 999 |
_c180442 _d180442 |
||