000 00477nam a22001577a 4500
001 CATREF060254
008 121103b xxu||||| |||| 00| 0 eng d
041 _aeng
082 0 _a659.132 MCC
100 1 _aMcClure, Leslie Willard
245 1 0 _aNewspaper advertising and promotion /
_cLeslie Willard McClure
260 _aNew York :
_bThe Macmillan Company,
_c1950.
300 _axiv, 479 p. ;
_c22 cm.
500 _aIncludes index.
650 4 _aAdvertising, Newspaper
999 _c176789
_d176789