000 00498nam a2200181Ia 4500
001 CATREF046754
008 110517s9999 xx 000 0 und d
041 _aeng
082 0 4 _a658.8 DAY
100 1 _aDay, Ralph L.
245 1 0 _aConcepts For Modern Marketing
_cRalph L. Day
260 _a0
_b0
_c0
300 _axiv, 324 p. ;
_c22 cm.
500 _aIncludes index
650 4 _aConcepts-modern Marketing
650 4 _aManagement-marketing
650 4 _aModern Marketing-organization
999 _c163289
_d163289