| 000 | 00473nam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 121108b xxu||||| |||| 00| 0 eng d | ||
| 041 | _aeng | ||
| 082 | 0 | _a659.1 | |
| 100 | 1 | _aHepner, Harry Walker | |
| 245 | _aAdvertising-creative Communication With Consumers | ||
| 260 |
_aNew York : _bMcgraw-hill Book Company, _c1964. |
||
| 300 |
_aviii, 692 p. _c22 cm. |
||
| 650 | 4 | _aAdvertising-communication | |
| 650 | 4 | _aAdvertising-consumers | |
| 650 | 4 | _aManagement-advertising | |
| 999 |
_c158840 _d158840 |
||