000 00534nam a2200169Ia 4500
001 CATREF037014
008 110227s9999 xx 000 0 und d
041 _aeng
082 0 _a659.1
100 1 _aChunawalla, S A
_963607
245 _aFoundations of advertising theory and practice/
_cS. A. Chunawalla, K.C. Sethia
260 _aMumbai:
_bHimalaya - Publishing House,
_c2000
300 _axvi, 835p.;
_c24 cm.
650 4 _aAdvertisements
_963608
650 4 _aElectronic media
_963609
700 1 _aSethia, K.C.
_ejt. author
_963610
999 _c153549
_d153549