000 00446nam a22001697a 4500
008 140407b xxu||||| |||| 00| 0 eng d
020 _a0333391004
041 _aeng
082 _a658.8 BAK
100 _aBaker, Michael J
245 1 0 _aMarketing
_cMichael J. Baker
260 _aHounmills :
_bMacmillan Publisher Ltd.,
_c1985.
300 _axxii, 503 p. ;
_c25 cm.
650 _aAdvertising
650 _aMarket Mix
650 _aMarketing
999 _c153529
_d153529