000 00639nam a22001937a 4500
001 CATREF028864
008 121018b xxu||||| |||| 00| 0 eng d
041 _aeng
082 0 _a658.8 DHO
100 1 _aDholakia, Nikhilesh
245 1 0 _aMarketing management : cases and concepts /
_cNikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari, Abhinandan K. Jain
260 _aNew Delhi :
_bThe Macmillan Company of India Limited,
_c1978.
300 _aix, 643 p. ;
_c20 cm.
650 4 _aMarketing
650 4 _aMarketing management
700 1 _aKhurana, Rakesh
700 1 _aBhandari, Labdhi
700 1 _aJain, Abhinandan K.
999 _c145399
_d145399