| 000 | 00740nam a22002177a 4500 | ||
|---|---|---|---|
| 008 | 120130t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0534197701 | ||
| 041 | _aeng | ||
| 082 | 0 | _a659.143 WAR B | |
| 100 | 1 |
_aWarner, Charles _9161818 |
|
| 245 | 1 | 0 |
_aBroadcast and cable selling _cCharles Warner and Joseph Buchman |
| 250 | _a2nd ed. | ||
| 260 |
_aBelmont : _bWadsworth Publishing Company, _c1993. |
||
| 300 |
_axiii, 447 p. ; _c26 cm. |
||
| 440 |
_aFrom the Wodswoth series in mass comunication _9161819 |
||
| 650 | 4 |
_aAdvertising _9161820 |
|
| 650 | 4 |
_aBroadcasting _9161821 |
|
| 650 | 4 |
_aSelling--Beoadcast advertising _9161822 |
|
| 650 | 4 |
_aSelling and the marketing concept _9161823 |
|
| 700 | 1 |
_aBuchman, Joseph _9161824 |
|
| 999 |
_c142389 _d142389 |
||