000 00740nam a22002177a 4500
008 120130t xxu||||| |||| 00| 0 eng d
020 _a0534197701
041 _aeng
082 0 _a659.143 WAR B
100 1 _aWarner, Charles
_9161818
245 1 0 _aBroadcast and cable selling
_cCharles Warner and Joseph Buchman
250 _a2nd ed.
260 _aBelmont :
_bWadsworth Publishing Company,
_c1993.
300 _axiii, 447 p. ;
_c26 cm.
440 _aFrom the Wodswoth series in mass comunication
_9161819
650 4 _aAdvertising
_9161820
650 4 _aBroadcasting
_9161821
650 4 _aSelling--Beoadcast advertising
_9161822
650 4 _aSelling and the marketing concept
_9161823
700 1 _aBuchman, Joseph
_9161824
999 _c142389
_d142389