| 000 | 00534nam a22001697a 4500 | ||
|---|---|---|---|
| 001 | CATREF025852 | ||
| 008 | 121103b xxu||||| |||| 00| 0 eng d | ||
| 041 | _aeng | ||
| 082 | 0 | _a659.1 GRE | |
| 100 | 1 | _aGreyser, Stephen A. | |
| 245 | 1 | 0 |
_aCases in advertising and communications management / _cStephen A. Greyser |
| 260 |
_aNew Jersey : _bPrentice-Hall, Inc., _c1972. |
||
| 300 |
_axvi, 665 p. ; _c23 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 4 | _aAdvertising--Communication systems | |
| 650 | 4 | _aAdvertising--Management | |
| 999 |
_c142387 _d142387 |
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