000 00476nam a22001697a 4500
001 CATREF016046
008 121103b xxu||||| |||| 00| 0 eng d
041 _aeng
082 0 _a659.102 8 DEV
100 1 _aDeVoe, Merrill
245 1 0 _aEffective advertising copy /
_cMerrill DeVoe
260 _aNew York :
_bThe Macmillan Company,
_c1956.
300 _axxiv, 717 p. ;
_c22 cm.
500 _aIncludes index.
650 4 _aAdvertising
650 4 _aAdvertising copy
999 _c132581
_d132581