000 | 00476nam a22001697a 4500 | ||
---|---|---|---|
001 | CATREF016046 | ||
008 | 121103b xxu||||| |||| 00| 0 eng d | ||
041 | _aeng | ||
082 | 0 | _a659.102 8 DEV | |
100 | 1 | _aDeVoe, Merrill | |
245 | 1 | 0 |
_aEffective advertising copy / _cMerrill DeVoe |
260 |
_aNew York : _bThe Macmillan Company, _c1956. |
||
300 |
_axxiv, 717 p. ; _c22 cm. |
||
500 | _aIncludes index. | ||
650 | 4 | _aAdvertising | |
650 | 4 | _aAdvertising copy | |
999 |
_c132581 _d132581 |