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The management of public relations : analysis and planning external relations / Robert D. Ross

by Ross, Robert D.

Series: Wiley series on marketing managementMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : John Wiley & Sons, 1997Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.2 ROS.
Financial dimensions of marketing management / Frank H. Mossman, W. J. E. Crissy, Paul M. Fischer

by Mossman, Frank H | Crissy, W. J. E | Fischer, Paul M | Webster, Frederick E [series editor ].

Series: Series on marketing managementMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : John Wiley & Sons, 1978Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.155 MOS.
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