Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.
Material type:
TextSeries: Hospitality, leisure and tourism seriesPublication details: Oxford : Butterworth-Heinemann, 2009Edition: 1st edDescription: xx, 300 p. : ill. ; [ca. 23-29] cmISBN: 9780750682770Subject(s): Communication in marketing | Tourism | Hospitality industryOnline resources: Click here to view Also available as an electronic resource.| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Ebooks
|
Mysore University Main Library | Not for loan | EBTF0918 |
Includes bibliographical references and index.
1. Positioning marketing communications for tourism and hospitality -- 2. Communications theory and applications -- 3. The marketing communications environment -- 4. Consumer roles in marketing communications -- 5. Marketing communications and organisational strategy -- 6. Segmentation, targeting and positioning -- 7. Marketing communications planning -- 8. Advertising strategies for tourism and hospitality -- 9. Other communications strategies -- 10. Interactive and e-communications issues and strategies -- 11. Conclusions and future issues in marketing communications.
Also available as an electronic resource.
There are no comments on this title.