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Principles of global marketing / Warren J. Keegan, Mark C. Green

by Keegan, Warren J | Green, Mark C.

Material type: Text Text Language: English Publication details: New Jersey : Prentice-Hall, Inc., 1997Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.848 KEE G.
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Global marketing Author: Warren J Keegan; Mark C Green Global marketing Author: Warren J Keegan; Mark C Green

by Keegan Warren J | Green, Mark C.

Edition: 4th ed,Material type: Text Text Language: English Publication details: New Delhi : Pearson, 2011Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.84 KEE G.
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