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Consumer Behavior : basic findings and management implications Gerald Zaltman

by Zaltman, Gerald.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : John Wiley & Sons, 1979Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.83 ZAL W.
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Marketing Research : In-basket Simulation H. C. Barksdale

by Barksdale, H. C.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Holt, Rinehart & Winston Inc, 1963Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.83 BAR .
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