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Advertising and promotions : an integrated brand approach Richard J Semenik; Thomas C O'Guinn; et al

by O'Guinn Thomas C | Semenik, Richard J | Allen, Chris T.

Edition: 6th ed,Material type: Text Text Language: English Publication details: New Dlahi : South-Western/Cengage Learning, 2012Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 659.1 SEM A.
Advertising and integrated brand promotion Thomas C O'Guinn; Chris T Allen; Richard J Semenik

by Thomas C O'Guinn.

Material type: Text Text Language: ENG Publication details: Mason, Ohio Thomson/South-Western 2003Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (6) Call number: 659.1 O'GU, ...
Advertising and integrated brand promotion Thomas C O'Guinn;

by O'GUINN.

Material type: Text Text Language: ENG Publication details: Mason, Ohio : Thomson/South-Western, 2003Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (2) Call number: 659.1GUI, ...
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