Wellcome

Promotion and integrated marketing communications Richard J Semenik

By: J Semenik RichardMaterial type: TextTextLanguage: English Publication details: Cincinnati, Ohio; South-Western Thomson Learning 2002Description: xxxix, 582 p. ; illustrations (some color) ; 29 cmISBN: 9812403728Subject(s): Advertising campaigns. Communication in marketing. AdvertentiesDDC classification: 659.1SEM
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Item type Current library Call number Status Date due Barcode
Books Books Bahadur Institute of Mgmt Sciences
659.1SEM (Browse shelf (Opens below)) Available BMS04341

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