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Modern marketing management

by Govindarajan, M.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Narosa Publishing House 1999Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8.
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Marketing management : concepts cases challenges and trends M. Govindarajan

by Govindarajan, M.

Edition: 2nd ed. Language: eng Publication details: New Delhi : PHI Learning Private Limited, 2007Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 GOV, Dr.B.R. Ambedkar Post Graduate Centre (1) Call number: 658.8 GOV.
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