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Services marketing: operations, management, and strategy/ Kenneth E. Clow, David L. Kurtz

by Clow, Kenneth E | Kurtz, David L.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Biztantra, 2008Availability: Items available for loan: Mysore University Main Library (1) Call number: 658 CLO K.
Services marketing,2e : operation management and strategy Kenneth E. Clow and David L. Kurtz

by Clow, Kenneth E | Kurtz, David L.

Language: English Publication details: New Delhi : Biztantra, 2003Availability: Items available for loan: Mysore University Main Library (3) Call number: 658.8 CLO K, ...
Services marketing : operation management and strategy Kenneth E. Clow and David L. Kurtz

by Clow, Kenneth E | Kurtz, David L.

Material type: Text Text Language: English Publication details: New Delhi : Biztantra, 2003Availability: Items available for loan: Dr.B.R. Ambedkar Post Graduate Centre (1) Call number: 658.8 CLO K.
Cases in marketing management Kenneth E Clow; Donald Baack

by Clow, Kenneth E | Baack, Donald.

Series: Ivey casebook seriesMaterial type: Text Text Language: English Publication details: New Delhi : Sage, 2013Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.8 CLO B.
Concise encyclopedia of insurance terms / by Lawrence S. Silver, Robert E. Stevens, Kenneth E. Clow.

by Silver, Lawrence S, 1948- | Stevens, Robert E, 1942- | Clow, Kenneth E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, 2010Online access: Click here to view Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Concise encyclopedia of professional services marketing / Kenneth E. Clow and Robert E. Stevens.

by Clow, Kenneth E | Stevens, Robert E, 1942-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, 2009Online access: Click here to view Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Integrated advertising, promotion, and marketing communications Kenneth E Clow; Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed,Material type: Text Text Language: English Publication details: New Delhi : Pearson education. 2012Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 659.1 CLO B.
Integrated advertising promotion and marketing communication Kenneth E Clow

by Clow Kenneth E | Baack Donald.

Edition: 4th ed.Material type: Text Text Language: English Publication details: New Delhi : Pearson Education Inc, 2012Availability: Items available for loan: Dr.B.R. Ambedkar Post Graduate Centre (4) Call number: 659.1 CLO. B, ...
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