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Effectiveness of visual merchandising: a study of visual merchandising as a prommotional tool in adverising and marketing communication

by Badiger, Nagappa B | Kushal Kumar, R [Guide ].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: Ph.D. University of Mysore, Department of Studies in Communication and Journalism 2012. Availability: Items available for reference: Mysore University Main Library Not for loan (1) Call number: 381.029 BAD.
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No cover image available
Effectiveness of visual merchandising : a study of visual merchandising as a promotional tool in advertising and marketing communication

by Badiger, Nagappa B | Kushal Kumar, R [guide ].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Dissertation note: Ph.D University of Mysore, Department of Studies in Communication and Journalism. 2014. Availability: Items available for reference: Mysore University Main Library Not for loan (1) Call number: 382 BAD.
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