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18 brand astras : using brand abilities as weapons for CRISP brand building Jagdeep Kapoor

by Kapoor Jagdeep.

Material type: Text Text Language: English Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2003Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827KAP, Centre for Info. Science and Tech. (1) Call number: 658.827KAP.
27 brand practices : twenty seven action packed strategies for building winning brands Jagdeep Kapoor

by Kapoor Jagdeep.

Material type: Text Text Language: ENG Publication details: New Delhi : Macmillan India,; 2004Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.4012 KAP.
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