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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships Paul Gillin; Eric Schwartzman

by Gillin, Paul | Schwartzman, Eric.

Material type: Text Text Language: eng Publication details: Hoboken, N.J. : Wiley, 2011Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.872 GIL S.
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Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.

by Sachs, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston : Harvard Business Review Press, 2012Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.802 SAC.
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