Wellcome

Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

By: Kumar, NirmalyaContributor(s): Steenkamp, Jan-Benedict E. MMaterial type: TextTextLanguage: eng Publication details: Boston : Harvard Business School Press, 2007Description: xvii, 270 p. : ill. ; 24 cmISBN: 9781422101674Subject(s): Branding (Marketing) | Brabd name products -- Marketing | Retailer strategies -- Pricate labels | Manufacturer strategies -- Private labelsDDC classification: 658.827 NIR S
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Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.827 NIR S (Browse shelf (Opens below)) Available 457955

Includes index.

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