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Services marketing Christopher H Lovelock,;Jochen Wirtz,;Jayanta Chatterjee,

by Lovelock, Christopher H | Chatterjee Jayanta | Wirtz, Jochen.

Material type: Text Text Language: English Publication details: New Delhi : Pearson education 2006Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.8 LOV W.
Services marketing : text and cases / Steve Baron

by Baron, Steve.

Language: eng Publication details: New York : Palgrave Macmilan, 2009Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 BAR H.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai : McGraw Hill Education (India) Private Limited, 2018Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.8 ZIE B.
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