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Advertising Planning : Mathematical Models In Advertising Media Planning / Dennis H. Gensch

by Gensch, Dennis H.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Amsterdam : Elsevier Scientific Pub, 1973Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.11 GEN.
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Advertising management / Rajeev Batra

by Batra, Rajeev | Myres, John G | Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Noida : Pearson Education, 2006Availability: Items available for loan: University Graduate Library (2) Call number: 659.1 BAT, ...
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