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Advertising management David A Aaker

by Aaker A David | DAVID A. AAKER John G Myers.

Material type: Text Text Language: ENG Publication details: Englewood Cliffs, : Prentice-Hall,; 1975Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (8) Call number: 659.1 BAT, ...
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ADVERTISING MANAGEMENT Rajeev Batra, John G. Myers,David A. Aaker.

by Aaker A David | DAVID A. AAKER Myers John G.

Edition: 5th ed,Material type: Text Text Language: English Publication details: New Delhi : Pearson Education, 2002Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 659.1 BAT.
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