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Handbook of advertising management. edited by Roger Barton

by edited by Barton, Roger.

Material type: Text Text Language: English Publication details: New York : McGraw-Hill, 1970Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.1 HAN.
A master class in brand planning : the timeless works of Stephen King Stephen King; Judie Lannon; Merry Baskin

by Baskin Merry.

Material type: Text Text Language: ENG Publication details: Chichester, West Sussex, England ; John Wiley & Sons 2007Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.827 KIN.
Advertising management Jaishri Jethwaney;

by Jethwaney Jaishri | Shruti Jain.

Material type: Text Text Language: ENG Publication details: New Delhi, : Oxford University Press,; 2006Availability: No items available.
Advertising management David A Aaker

by Aaker A David | DAVID A. AAKER John G Myers.

Material type: Text Text Language: ENG Publication details: Englewood Cliffs, : Prentice-Hall,; 1975Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (8) Call number: 659.1 BAT, ...
ADVERTISING MANAGEMENT Rajeev Batra, John G. Myers,David A. Aaker.

by Aaker A David | DAVID A. AAKER Myers John G.

Edition: 5th ed,Material type: Text Text Language: English Publication details: New Delhi : Pearson Education, 2002Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 659.1 BAT.
Advertising management : concepts and cases. Manendra Mohan

by Mohan Manendra.

Material type: Text Text Language: ENG Publication details: New Delhi, India: Tata McGraw-Hill Publishing Company Limited, 2002Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (7) Call number: 659.1 MOH, ...
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