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Value merchants :demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar and James A. Narus.

by Anderson, James C | Kumar, Nirmalya | Narus, James A.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston, Mass. : Harvard Business School Press, c2007Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.804 AND H.
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Business market management : understanding, creating, and delivering value James C Anderson

by James C Anderson | James A Narus.

Material type: Text Text Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, 1999Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.803AND.
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