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Creating and managing superior customer value [electronic resource] / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert.

by Woodside, Arch G | Golfetto, Francesca | Gibbert, Michael.

Series: Advances in business marketing and purchasing ; v. 14.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publication details: [Bingley, Eng.] : Emerald JAI, 2008Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Evaluating marketing actions and outcomes [electronic resource] / edited by Arch G. Woodside.

by Woodside, Arch G.

Series: Advances in business marketing and purchasing ; v. 12.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Oxford : Elsevier, 2003Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor.

by Kapoor, Jagdeep.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2009Other title: Twenty-four brand mantras.Online access: Click here to access online Availability: Items available for loan: Centre for Info. Science and Tech. (1) Call number: 658.8/27.
All for one : 10 strategies for building trusted client partnerships / Andrew Sobel.

by Sobel, Andrew, 1955-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, [2009]Copyright date: �2009Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah.

by Halligan, Brian, 1967- | Shah, Dharmesh, 1967-.

Series: New rules of social media seriesMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, [2010]Copyright date: ©2010Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Social media 101 : tactics and tips to develop your business online / Chris Brogan.

by Brogan, Chris.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2010]Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Data mining techniques in CRM : inside customer segmentation / Konstantinos Tsiptsis, Antonios Chorianopoulos.

by Tsiptsis, Konstantinos | Chorianopoulos, Antonios | Wiley InterScience (Online service).

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, 2010Online access: Wiley Online Library Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Evaluating marketing actions and outcomes [electronic resource] / edited by Arch G. Woodside.

by Woodside, Arch G.

Series: Advances in business marketing and purchasing ; v. 12.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Oxford : Elsevier, 2003Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Creating and managing superior customer value [electronic resource] / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert.

by Woodside, Arch G | Golfetto, Francesca | Gibbert, Michael.

Series: Advances in business marketing and purchasing ; v. 14.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publication details: [Bingley, Eng.] : Emerald JAI, 2008Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Mistreatment in organizations [electronic resource] / edited by Pamela L. Perrewe<U+0301>, Jonathon R.B. Halbesleben, Christopher C. Rosen.

by Perrewe, Pamela L | Halbesleben, Jonathon R. B | Rosen, Christopher C.

Series: Research in occupational stress and well being ; v. 13.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2015Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Winning With Data : CRM and Analytics for the Business of Sports / by Fiona Green.

by Green, Fiona [author.] | Taylor and Francis.

Edition: 1st edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2018]Copyright date: ©2019Online access: Click here to view. Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Winning With Data : CRM and Analytics for the Business of Sports / by Fiona Green.

by Green, Fiona [author.] | Taylor and Francis.

Edition: 1st edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2018]Copyright date: ©2019Online access: Click here to view. Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff.

by Palmatier, Robert W [author.] | Steinhoff, Lena [author.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff.

by Palmatier, Robert W [author.] | Steinhoff, Lena [author.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat.

by Batat, Wided [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Copyright date: ©2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat.

by Batat, Wided [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Copyright date: ©2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Winning With Data : CRM and Analytics for the Business of Sports / by Fiona Green.

by Green, Fiona [author.] | Taylor and Francis.

Edition: 1st edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2018]Copyright date: ©2019Online access: Click here to view. Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff.

by Palmatier, Robert W [author.] | Steinhoff, Lena [author.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat.

by Batat, Wided [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019Copyright date: ©2019Online access: Taylor & Francis | OCLC metadata license agreement Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Winning With Data : CRM and Analytics for the Business of Sports / by Fiona Green.

by Green, Fiona [author.] | Taylor and Francis.

Edition: 1st edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Language: English Publisher: Boca Raton, FL : Routledge, an imprint of Taylor and Francis, [2018]Copyright date: ©2019Online access: Click here to view. Availability: No items available.
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